“Rome wasn’t built in a day” my wife tells me as I communicate to her that things aren’t moving along as quickly as I’d like. Well, right she may be, but it doesn’t make it any easier. Sometimes being a musician is tough business. Wait, what am I saying? It’s ALWAYS a tough business! That’s […]
One Quality Every Musician Must Have Read More »
Chances are when you think of an email marketing campaign, you’re thinking in terms of sending one email out to your list of fans. For this article, though, I am going to refer to a campaign as a series of emails. Specifically, I’ll talking about how to set up a series of automated emails for
How to Set Up Automated Emails for New Fans Read More »
I just received an email from a friend of mine. It was a well-crafted, professional looking email that she created in MailChimp. She was promoting a new song that she had just released on iTunes, Amazon and CDBaby. I knew she was an instrumentalist, but I wasn’t even aware that she was doing her own
First Steps in Online Music Marketing Read More »
We musicians, by our very nature, are very sociable people. We love having fans and followers. You would think, then, that social media platforms would be one of the greatest assets we musicians have when it comes to marketing our music online. However, unless you know just exactly how to market your music with social
How to Market Your Music with Social Media Read More »
I was talking with a friend the other day who is in the process of recording his first CD. Obviously he is very excited about finishing it up and getting it out on the market. If you’re in the process of producing your first CD, or if you already have one out, I’m sure you
The Biggest Mistake Musicians Make Read More »
I just read in Yahoo Sports News today that the Stanley Cup champion Chicago Blackhawks are selling vials of water for charity. The vials of water are actually melted ice from the United Center Arena on which they skated when they played the Boston Bruins in the Stanley Cup playoffs. Wow. Doesn’t that just blow
How to Make Money Selling Your Sweaty Socks Read More »
I came across this inspirational quote that I felt really speaks to musicians who are trying to make it in the music business. “Strive not to be a success, but rather to be of value.” Why do you think this might be such a challenging thing to do for a musician? Don’t we usually associate
You’re Not Going to Believe This Read More »
Calling all musicians. Don’t you hate going to a rehearsal or a session and somebody calls out something in music theory rhetoric and you have no clue what they’re talking about? Worse yet, you know what they’re talking about, but they don’t! It becomes a big mix up! Today’s quiz is designed to get your
Don’t even get me started on littering, okay? I don’t know what it is about people who litter, but they absolutely drive me up a freakin’ wall! It’s like the ultimate expression of laziness, apathy and brazen rebellion. When I see someone litter, I can’t help but raise my voice and tell them to pick
How to Enlist Email Foot Soldiers Read More »
Zimmerman. Wow. Would you believe that? As I started to type Z-i-m-m into my iPad, it automatically completed the name for me. Just 4 letters! It seems that even my iPad knows who George Zimmerman is! One name can bring an immediate emotional charge to a conversation. When the verdict came out about George Zimmerman, Facebook
The Secret of Success from George Zimmerman Read More »