What a great day and age to be alive for indie musicians! We can market ourselves, and we can take advantage of wonderful social media platforms such as Facebook, Twitter, Google+ and more to get our message out to the world…for practically free. I say practically free, because, though it doesn’t take any money to […]
Are You a Twitter Pest? Take the Test. Read More »
This is the season where our email inboxes will start to get inundated with offers. Offers will vary from musical gear to opportunities to sell your music on iTunes or CD Baby. With so many offers coming your way, there will certainly be no way to take advantage of every one. This can lead to what has been
Are You Better Off Now? Read More »
I am a student of music marketing as much as I am a teacher. As I continue to learn and grow and add to my arsenal of music marketing knowledge, I hope to pass along what I find particularly helpful and enlightening. Recently, I was listening to the DIY Musician podcast. In episode 132, Mike
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I recently launched a membership feature to my own personal website at StevePederson.com. The benefits are many, and well worth the headaches I had to endure to get it running and looking the way I want. Though there are some challenges to overcome when setting up membership capability with your site, I’m here to share
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I’m not sure if you’re familiar with the practice or art of meditation. If you are, and you practice it regularly, you’ll understand what I’m about to say. For, often times, when a person meditates, you receive a “message” of sorts. As I was meditating today, I received such a message. It was actually in
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Well, first of all, Happy New Year! If you’re like me, your email inbox has been inundated with offers and opportunities for the new year. You’ve probably had friends or relatives ask you what your new year’s resolutions are going to be. The tricky thing I’ve found about the holiday break is that reality seems
Do This One Thing… Read More »
Chances are, if you have a website, you have a way for fans to sign up for your newsletter. If you want to know what the secret of the killer newsletter is, look no further. First of all, “killer newsletter” can have a couple meanings. Let’s take a look at them both. The Newsletter That
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One of the things that makes your email communication with your fans more effective is to know a little bit about them. This begs the question, do you know how to spot your fans in a crowd? We’re going to assume that your fans like your music, but hopefully that’s not all you talk to your
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Last week, Jo-Na A. Williams, Esq. held a 5 day telesummit entitled Create Your Own Industry. She interviewed 15 experts in the field of music, music promotion and being an entrepreneur. I was fortunate enough to attend all but two of the telesummit conference calls. There was a ton of great information that was released,
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As an artist you want to be true to yourself, true to that inner voice. Hopefully, when we express that inner voice, we will find people with whom that inner voice resonates. Through that journey we gather around us the people with whom we share a special bond. At some point, though, you may feel
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