I recently launched a membership feature to my own personal website at StevePederson.com. The benefits are many, and well worth the headaches I had to endure to get it running and looking the way I want. Though there are some challenges to overcome when setting up membership capability with your site, I’m here to share […]
Why You Should Start a Membership Site Read More »
I’m not sure if you’re familiar with the practice or art of meditation. If you are, and you practice it regularly, you’ll understand what I’m about to say. For, often times, when a person meditates, you receive a “message” of sorts. As I was meditating today, I received such a message. It was actually in
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Well, first of all, Happy New Year! If you’re like me, your email inbox has been inundated with offers and opportunities for the new year. You’ve probably had friends or relatives ask you what your new year’s resolutions are going to be. The tricky thing I’ve found about the holiday break is that reality seems
Do This One Thing… Read More »
Chances are, if you have a website, you have a way for fans to sign up for your newsletter. If you want to know what the secret of the killer newsletter is, look no further. First of all, “killer newsletter” can have a couple meanings. Let’s take a look at them both. The Newsletter That
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One of the things that makes your email communication with your fans more effective is to know a little bit about them. This begs the question, do you know how to spot your fans in a crowd? We’re going to assume that your fans like your music, but hopefully that’s not all you talk to your
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Last week, Jo-Na A. Williams, Esq. held a 5 day telesummit entitled Create Your Own Industry. She interviewed 15 experts in the field of music, music promotion and being an entrepreneur. I was fortunate enough to attend all but two of the telesummit conference calls. There was a ton of great information that was released,
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As an artist you want to be true to yourself, true to that inner voice. Hopefully, when we express that inner voice, we will find people with whom that inner voice resonates. Through that journey we gather around us the people with whom we share a special bond. At some point, though, you may feel
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Chances are when you think of an email marketing campaign, you’re thinking in terms of sending one email out to your list of fans. For this article, though, I am going to refer to a campaign as a series of emails. Specifically, I’ll talking about how to set up a series of automated emails for
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I just received an email from a friend of mine. It was a well-crafted, professional looking email that she created in MailChimp. She was promoting a new song that she had just released on iTunes, Amazon and CDBaby. I knew she was an instrumentalist, but I wasn’t even aware that she was doing her own
First Steps in Online Music Marketing Read More »
We musicians, by our very nature, are very sociable people. We love having fans and followers. You would think, then, that social media platforms would be one of the greatest assets we musicians have when it comes to marketing our music online. However, unless you know just exactly how to market your music with social
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