Well, first of all, Happy New Year! If you’re like me, your email inbox has been inundated with offers and opportunities for the new year. You’ve probably had friends or relatives ask you what your new year’s resolutions are going to be. The tricky thing I’ve found about the holiday break is that reality seems […]
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Chances are, if you have a website, you have a way for fans to sign up for your newsletter. If you want to know what the secret of the killer newsletter is, look no further. First of all, “killer newsletter” can have a couple meanings. Let’s take a look at them both. The Newsletter That
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One of the things that makes your email communication with your fans more effective is to know a little bit about them. This begs the question, do you know how to spot your fans in a crowd? We’re going to assume that your fans like your music, but hopefully that’s not all you talk to your
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Last week, Jo-Na A. Williams, Esq. held a 5 day telesummit entitled Create Your Own Industry. She interviewed 15 experts in the field of music, music promotion and being an entrepreneur. I was fortunate enough to attend all but two of the telesummit conference calls. There was a ton of great information that was released,
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As an artist you want to be true to yourself, true to that inner voice. Hopefully, when we express that inner voice, we will find people with whom that inner voice resonates. Through that journey we gather around us the people with whom we share a special bond. At some point, though, you may feel
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“Rome wasn’t built in a day” my wife tells me as I communicate to her that things aren’t moving along as quickly as I’d like. Well, right she may be, but it doesn’t make it any easier. Sometimes being a musician is tough business. Wait, what am I saying? It’s ALWAYS a tough business! That’s
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Chances are when you think of an email marketing campaign, you’re thinking in terms of sending one email out to your list of fans. For this article, though, I am going to refer to a campaign as a series of emails. Specifically, I’ll talking about how to set up a series of automated emails for
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I just received an email from a friend of mine. It was a well-crafted, professional looking email that she created in MailChimp. She was promoting a new song that she had just released on iTunes, Amazon and CDBaby. I knew she was an instrumentalist, but I wasn’t even aware that she was doing her own
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We musicians, by our very nature, are very sociable people. We love having fans and followers. You would think, then, that social media platforms would be one of the greatest assets we musicians have when it comes to marketing our music online. However, unless you know just exactly how to market your music with social
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I was talking with a friend the other day who is in the process of recording his first CD. Obviously he is very excited about finishing it up and getting it out on the market. If you’re in the process of producing your first CD, or if you already have one out, I’m sure you
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